Jakarta – Lexus Indonesia is expanding its luxury experience beyond the car with the launch of Lexus Padel Privilege in Jakarta. The new offering brings together sport, wellness, and personalized hospitality in a dedicated space for Lexus customers.
Officially opened on October 24, 2026, the facility is located at Pakubuwono Social Club in South Jakarta. It gives customers access to two padel courts, along with exclusive services designed to make time on and off the court more comfortable.
The launch reflects Lexus Indonesia’s Making Luxury Personal philosophy. Rather than focusing only on vehicles, the brand continues to develop experiences that connect with customers’ interests and lifestyles.
Padel has become an increasingly visible part of urban sports culture. By adding the activity to its customer privileges, Lexus is creating another way for owners to enjoy the brand beyond the showroom and their daily drives.
Lexus Combines Padel With Personalized Hospitality
Lexus Padel Privilege offers two padel courts for customer use every Saturday and Sunday. Customers can also invite friends, family members, or their communities to join them.
The experience extends beyond access to the courts. Lexus provides exclusive parking privileges and a dedicated VIP room where customers can relax before or after playing. An Omotenashi package also includes refreshments.
Omotenashi is a Japanese hospitality philosophy that emphasizes thoughtful service and attention to individual needs. Lexus applies this approach to the new padel offering through facilities that prioritize comfort throughout the visit.
The combination of sport and hospitality gives customers more flexibility in how they use the privilege. They can organize a casual game, spend time with friends, or bring family members along for a weekend activity.
For Lexus, the initiative also creates opportunities to build stronger relationships with customers outside the traditional automotive experience.
Recovery Facilities and Coaching Add More Value
Lexus Padel Privilege includes facilities for customers who want to relax after exercise. Players can use both cold plunge and hot plunge facilities following their sessions.
The venue also offers coaching on selected Sundays. These sessions cater to beginner and intermediate players, giving customers an opportunity to develop their skills with guidance.
This mix of sporting facilities and coaching broadens the appeal of the privilege. Experienced players can enjoy the courts with their regular playing partners, while newcomers can explore the sport in a more guided setting.
The recovery facilities add another element to the experience. Cold and hot plunge facilities can form part of a post-exercise routine, although individual needs and responses vary.
Together, these features position Lexus Padel Privilege as more than a place to play. The offering combines physical activity, relaxation, and social interaction in one location.
Expanding Lexus Privileges Beyond the Vehicle
Lexus Padel Privilege joins a wider portfolio of services designed around customers’ daily lives.
Lexus Indonesia already offers Lexus Parking Privilege and exclusive charging stations at selected shopping centers. Lexus Aero Concierge provides concierge services and transit lounge access at airports.
The brand also offers Lexus Sunday Privilege for customers who enjoy activities during Car Free Day. Meanwhile, IMMERSION by Lexus at Menara Astra provides a space to experience the brand in central Jakarta.
For golf enthusiasts, Lexus Cup offers another lifestyle connection, with winners receiving opportunities to compete at the regional level.
The addition of padel gives customers another option within this portfolio. It also reflects a broader approach to luxury, where the relationship between a brand and its customers extends beyond the product itself.
Rather than relying solely on vehicle ownership, Lexus is developing experiences around sport, travel, leisure, and social activities. These services give customers more ways to engage with the brand according to their personal interests.
Lexus Focuses on Lifestyle Through Omotenashi
Ima Nurbani Rahmah, general manager of Lexus Indonesia, said the brand wants to offer experiences that reflect customers’ interests and lifestyles.
She explained that Lexus Padel Privilege aims to give customers more opportunities to enjoy their preferred sports with the comfort and service associated with Lexus.
The initiative also supports the brand’s Making Luxury Personal philosophy. Lexus plans to continue expanding its privileges in response to customers’ needs and passions.
This approach places greater emphasis on the overall ownership experience. A premium vehicle remains central to the relationship, but complementary services can create additional opportunities for customer engagement.
For automotive brands, these experiences can help distinguish their offerings in a competitive luxury market. However, their long-term value depends on how well the services match customers’ preferences and how consistently the brand delivers them.
How Customers Can Access Lexus Padel Privilege
Lexus customers can access Lexus Padel Privilege through the L-Reach application, which serves as a digital platform for Lexus services and privileges.
After accessing the service through the app, customers can continue with registration and court bookings through the official website, lexuspadel.co.id. Reservations must be completed no later than one day before the intended playing date.
Customers should check the official platform for current booking availability, coaching schedules, and applicable access requirements before planning a visit.
With two courts, weekend availability, coaching sessions, and dedicated hospitality facilities, Lexus Padel Privilege adds a new dimension to the brand’s presence in Jakarta.
The launch highlights how Lexus Indonesia is connecting luxury motoring with activities beyond the road. By bringing sport and personalized service into its portfolio, the brand aims to make the customer experience more closely aligned with individual lifestyles.
