Makassar – GIIAS Makassar 2026 brings global automotive innovation to Eastern Indonesia. The exhibition opened on Wednesday, October 28, at Summarecon Mutiara Makassar Convention Center (SMMCC) in South Sulawesi.
This year’s event features 14 passenger car brands and four motorcycle brands. In addition, 24 supporting industry brands are showcasing their products and services. Six new brands have joined the exhibition, while two others have returned.
The expanded lineup offers visitors more automotive choices. It also strengthens Makassar’s role as a regional platform for manufacturers seeking to reach customers across Eastern Indonesia.
18 Vehicle Brands Showcase Their Products
GIIAS Makassar 2026 features 14 passenger vehicle brands from various countries. They include BAIC, BYD, Chery, Geely, Honda, Jetour, Kia, Mazda, Mitsubishi Motors, Jaecoo Indonesia, Suzuki, Toyota, VinFast, and Wuling.
Meanwhile, the motorcycle segment features Aprilia, Moto Guzzi, Piaggio, and Vespa. Visitors can also explore products from 24 supporting industry brands.
As a result, the exhibition offers a broad view of today’s automotive market. Visitors can discover different vehicle segments and compare products from established manufacturers and newer market entrants.
The six new participants add further variety. Furthermore, the return of two brands gives visitors more opportunities to explore their latest offerings.
For manufacturers, the event provides a chance to introduce products and strengthen brand awareness. It also creates opportunities to engage directly with potential customers.
GIIAS Targets Growth in Eastern Indonesia
Government representatives and automotive industry leaders attended the opening ceremony. They included Setia Diarta, Director General of Metal, Machinery, Transportation Equipment, and Electronics Industries at Indonesia’s Ministry of Industry.
Representatives from the South Sulawesi provincial government and Makassar city administration also attended. GAIKINDO executives joined the event.
Setia Diarta welcomed the exhibition and expressed the ministry’s support. He highlighted its potential to encourage collaboration, investment, and new business opportunities.
Moreover, he hoped the event would strengthen Indonesia’s automotive industry. The exhibition could also support economic growth in South Sulawesi and Eastern Indonesia.
The provincial government shared similar expectations. Its representative, Suharnah, emphasized the event’s potential to attract investment and build business confidence in South Sulawesi.
These goals extend beyond the exhibition floor. Regional automotive events can connect manufacturers, dealers, suppliers, and potential customers. Consequently, they can help businesses identify opportunities in local markets.
For automakers, Makassar also provides a platform to understand regional preferences. Direct engagement can help brands introduce products that suit customer needs.
Global Automotive Technology Meets Local Demand
The participating brands reflect the growing diversity of Indonesia’s automotive market. Consumers can explore vehicles from Japanese manufacturers, Chinese brands, and other international automakers.
Meanwhile, the presence of different brands encourages visitors to compare products. They can also learn more about features, vehicle technologies, and available options.
However, the value of an automotive exhibition extends beyond vehicle displays. Direct conversations with brand representatives allow visitors to ask questions and seek product information.
This interaction can help customers make more informed decisions. At the same time, manufacturers can strengthen relationships with potential buyers.
The event also supports wider industry engagement. In particular, the participation of supporting businesses highlights the ecosystem behind vehicle manufacturing, sales, and ownership.
GIIAS Makassar 2026 Ticket Prices
GIIAS Makassar 2026 runs for five days and offers various programs for visitors. Tickets are available online through the Auto360 application.
Online ticket prices are IDR 15,000 on weekdays and IDR 25,000 on weekends. The ticket sales period runs from October 17 to November 1, 2026.
Additionally, visitors can use the “Lebih Rame Lebih Hemat” promotion. The offer provides a discount of IDR 5,000 for two tickets, IDR 10,000 for three tickets, and IDR 15,000 for four tickets.
Visitors can also purchase tickets directly at the venue. On-site tickets cost IDR 20,000 on weekdays and IDR 30,000 on weekends.
Therefore, visitors can choose the ticket option that best suits their plans. The group promotion also offers savings for families and friends attending together.
Makassar’s Growing Role in the Automotive Market
GIIAS Makassar 2026 brings international automotive brands closer to consumers in Eastern Indonesia. Its mix of passenger vehicles, motorcycles, and supporting businesses offers a broad exhibition experience.
Furthermore, the event creates opportunities for business connections and investment. These objectives align with the organizers’ hopes for stronger regional economic activity.
The exhibition also gives manufacturers a platform to build awareness beyond major automotive markets. For visitors, it provides access to a wide range of brands and products in one location.
Ultimately, GIIAS Makassar 2026 connects global automotive developments with regional customer needs. Its impact will depend on how effectively the exhibition encourages business activity, customer engagement, and continued industry growth.
